Digital Solutions Session Accessing all relevant data everywhere and anytime

In this episode of the Salmon Sessions, Chris Brow meets with two studio guests, Henning Pedersen, Managing Director BAADER Logistix and Martin Gutberlet, Managing Director Digitalization for BAADER. With the help of three experts, they break down the various layers of data generation, capturing and processing at BAADER. The session summarizes the journey about unlocking shop floor data potential from on-premise to the cloud.

Jan-Patrick Herbst, Senior Software Architect at BAADER talks about how digital solutions inside and across BAADER machinery allow for collecting data and optimizing product flow across an entire factory for maximized product throughput.

Henning Pedersen, Managing Director BAADER Logistix deep-dives into the B’Logic software that helps to optimize and control production from fish to packed fillet with full traceability.

Carlotta Rönnau, Digital Product Manager at the BAADER digital entity bTrace Tomorrow presents the Asset Manager – a selection out of many new apps allowing customers to manage their assets worldwide by use of data stored in a protected cloud.

With Chris Brow, Henning Pedersen, Martin Gutberlet, Jan-Patrick Herbst and Carlotta Rönnau

4:07 min | Release Date 30.11.2020

From this Series


  • Chris Brow



  • Henning Pedersen

    Managing Director

    BAADER Logistix

    joined BAADER in 2009 and has more than 25 years of experience within food automation and food production software. As Managing Director for BAADER Logistix, he provides production software to optimize and control production from fish to final product with full traceability. He believes that collaboration and an open information flow is key to reach the next level of food production. As a team-player, he considers BAADER as family. With his wife and kid, he shares a passion for horses, enjoys dressage riding and travelling.

  • Martin Gutberlet

    Managing Director Digitalization


    Martin Gutberlet joined BAADER in April of 2020 as Managing Director Digitalization with the aim of bundling all BAADER software and digital efforts and new business opportunities under one roof. He brought with him many years of experience in the field of digitalization and digital transformation, smart manufacturing, industrial IOT platforms, EDGE and cloud computing, agile management and more. He knows how to cut to the core of any issue and is a great communicator. He is married and a proud father of twins.


  • Carlotta Rönnau

    Digital Product Manager

    bTrace Tomorrow

    Carlotta Rönnau is a Digital Product Manager since 2019 and a driving factor behind the development of new digital products and features at BAADER. She oversees the entire product life cycle, from defining the scope, building the technology, creating a great customer experience and acquiring customers. This requires her to run and fly from the design team to the development team, Marketing, Sales and back. It seems no big stretch for her since she is a sportswoman through and through. And even more so, she convinces with a consistent positive attitude.

  • Jan-Patrick Herbst

    Senior Software Architect


    Jan-Patrick Herbst is a double graduate in Information and Communications Technology (ICT) and Engineering from Kiel University, Germany. After developing industrial PC hardware for heavy environments and special-purpose engineering projects for the transportation, food and medical industry, Jan-Patrick joined BAADER in 2007 and has been an integral part of the Projects Department at the company since. Not only does he accompany important installations worldwide on-site, but he also develops new project solutions -Senior Software Architect some even patented. As a sailor in leisure times, he has a natural connection to the sea.


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