Training and Service Session Dedicated customer care from smart assistance to in-depth operator training

In this episode of the Salmon Sessions, Chris Brow and Dennis Schreiber, Vice President Sales & Service at BAADER, break down the various layers of the BAADER wholistic service support. From offering customer staff training to remote and personal service and maintenance by skilled BAADER service technicians.

Matthias Krellenberg, Deputy Head of After Sales Service, explains how BAADER Service ensures minimum machine down-time and highest system availability. He deep dives into the advantages of digital service solutions for smart assistance, remote service and predictive maintenance.

Martin Pietsch, Manager BAADER Technology Center, BAADER shows how the BAADER Technology Center provides an ideal learning environment to train customer staff in machine handling, calibration and problem detection. His training courses ensure that educated operators can extend the machine life and efficiency and ensure that small problems don’t turn into big ones.

With Chris Brow, Dennis Schreiber, Matthias Krellenberg and Martin Pietsch

3:03 min | Release Date 23.11.2020

From this Series


  • Chris Brow


  • Dennis Schreiber

    Vice President Sales & Service


    Dennis Schreiber has been working for BAADER since 2001 in various positions and countries. His experience ranges from designing, selling and project managing processing line solutions for various species to general management. After BAADER acquired Seafood Innovations in 2013 he moved to Australia to manage the know-how-transfer into the BAADER. In 2015, he relocated to Seattle, US to take on the North American Fish & General Foods market as CEO of BAADER North America. Since August 2020, he assumes the position of Vice President for Sales & Service in the BAADER Headquarter in Germany. He is married with two kids.


  • Martin Pietsch

    Manager BAADER Technology Center


    Martin Pietsch started at BAADER with an apprenticeship as a mechatronics engineer in 2001. Working as a technician on a global scale, he deepened his knowledge and expertise of the BAADER processing solutions with a high focus on salmon machinery. In 2019, he took over responsibility for the BAADER Technology Center in Lübeck. Whether it is his training program for different BAADER machines or live customer demonstrations held in the BAADER Technology Center in Lübeck, in front of many international visitors his passion for his job and BAADER machinery comes alive – captivating for everyone who can benefit from his insights.

  • Matthias Krellenberg

    Deputy Head of After Sales Service


    Matthias Krellenberg started his journey at BAADER as an electrician in 1996. After more than 15 years of serving and installing BAADER machinery around the world, he became Team Leader Customer Support in 2012. Today, he is Deputy Head of After Sales Service. Because of his vast industry experience and eagerness to consistently improve customer service strategies, Matthias holds a reputable position with customers and colleagues. As much as he is loyal to BAADER, he is dedicated to his passion for Handball, formally as a player on high level, now as a Coach.


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