Petra Baader is a graduate in Business Administration and has been leading BAADER as Executive Chairwoman since 1995. Under her leadership, the company expanded into the poultry business and successfully established BAADER as a leading Brand. Petra Baader has been Honorary Consul for Norway since 1996 and has been awarded the Royal Norwegian Order of Merit ‘Knight First-Class’. Petra Baader also sits on the advisory board of several international companies.

Robert Focke has held a management position at BAADER since 1998. Prior to being announced Managing Director, he was Head of Human Resources and Commercial Director. The father of three grown-up kids is voluntarily engaged as Vice President of the Northern German Employer Association and serves as an honorary judge at the State Labour Court of Lübeck, Germany. As a passionate sailor, he enjoys the seas as much in his private life as he does in his profession.

Dennis Schreiber has been working for BAADER since 2001 in various positions and countries. His experience ranges from designing, selling and project managing processing line solutions for various species to general management. After BAADER acquired Seafood Innovations in 2013 he moved to Australia to manage the know-how-transfer into BAADER. In 2015, he relocated to Seattle, USA to take on the North American Fish & General Foods market as CEO of BAADER North America. Since August 2020, he assumes the position of Vice President for Sales & Service at BAADER headquarters. He is married with two kids.